Think brochures are outdated? Think again. They remain one of the most effective marketing tools to showcase your products and highlight the advantages you offer. Now is the perfect time to create one, and to help you get started, we’ve gathered 20 inspiring brochure design ideas for your inspiration bank.
Key takeaways
A case study published in JPRPK revealed that brochure advertising was shown to positively and significantly influence overall retail sales in stores. Dive deep into these 20 brochure design examples that showcase creativity, clarity, and brand identity, and each one offers fresh inspiration for your next project.
Casio G-Shock’s monochromatic brochure uses minimal design and bold photography to showcase durability.
Also Read: Marketing Graphic Design: Strategies, Trends, and Examples
Deemed as one of the innovative ideas brochure design, Apple’s fold-out brochures transform product launches into experiences. Minimalist design, white space, and clean typography guide readers through features, creating a narrative journey that enhances impact for major announcements.
The Ritz-Carlton Spa’s brochure reflects the brand’s luxury, balancing elegant black-and-white photography with refined copy that highlights treatments and services.
Mercedes-Benz’s hybrid bus brochure showcases precise detail, purposeful design, and modern visuals.
Disneyland’s digital bi-fold brochure balances imagery and text with colour blocks, aiding readability. Though text-heavy, it remains coherent, evoking emotion and magic through visuals consistent with the brand’s iconic identity.
Samsung Home Appliance brochure combines sleek design, ample white space, and striking product visuals with clear typography and concise copy to highlight innovation and functionality.
Prudential’s PRUShield brochure uses a bold red-and-white palette to convey strength, trust, and clarity. The striking contrast highlights key details, ensuring information is both visually impactful and easy to navigate.
Also Read: 7 Effective Visual Storytelling Strategies for Engagement
Fujifilm’s brochure blends modern and classic design, pairing detailed product features with photographs taken by the camera.
The UNIQLO 2020 Spring & Summer brochure highlights versatile, comfortable LifeWear designed for every lifestyle, focusing on essentials, quality, innovation, comfort, and utility to deliver effortless style for all.
Tiffany & Co. uses minimalist design with Tiffany Blue, classic fonts, and iconic product visuals, proving that luxury brands can captivate audiences through simplicity and strong brand identity without excessive design elements.
The Adidas brochure showcases a premium Taekwondo-inspired hoodie designed with comfort, durability, and performance in mind. Featuring bold branding and a versatile style, it reflects Adidas’ strong connection to sports and athletic lifestyle.
IKEA transforms brochures into brand statements, releasing annual collections that balance consistency with modern appeal. Strong visuals present products aspirationally, making this design ideal for home décor, fashion, and beauty brands.
Louis Vuitton’s brochure design highlights its iconic logo, using it as a central element of brand recognition. Paired with signature colours and typography, the logo reinforces elegance, exclusivity, and timeless luxury appeal.
The BMW brochure for the 2 Gran Coupé combines sleek visuals with detailed specifications, balancing luxury and performance. Featuring bold design, premium features, and advanced technology, it reinforces BMW’s reputation for innovation and elegance.
Also Read: 7+ Main Types of Graphic Design Every Creative Should Know
PayPal’s online brochure follows strict brand guidelines, using its signature fonts, colours, and logo. With line art, 3D effects, and flat icons, the design reinforces simplicity, trust, and transparency.
Daikin’s brochure highlights indoor air quality and its advanced Streamer Technology, showcasing effectiveness against pollutants, allergens, and viruses. With clear visuals and data, it conveys innovation, health benefits, and trust in air purification solutions.
The Ritz-Carlton brochure captivates with breathtaking imagery of landscapes and architecture, perfectly tailored to its luxury audience. By showcasing dreamlike destinations, it inspires readers to envision themselves experiencing these exclusive locations.
This brochure stands out for its simplicity and elegance, blending modern and classic elements with a minimalist colour palette and visuals. Its versatile design suits beauty, fashion, tech, art, and photography brands.
This Double RL Company brochure embraces a rugged, vintage aesthetic with earthy tones, plaid patterns, and heritage-inspired visuals. Highlighting timeless outerwear and accessories, it conveys craftsmanship, durability, and an authentic outfitter spirit.
This Harvard University brochure ideas design blends student life and academics, showing a “day in the life” alongside over 50 concentrations and 49 secondary fields. It highlights both rigorous study and diverse extracurricular opportunities.
Also Read: Typography Trends 2025: What’s Hot in Font Design Right Now
These brochure design examples show how powerful visuals, clear messaging, and brand consistency can transform a simple booklet into a compelling statement. Use these ideas to craft brochures that truly connect with your audience.
Moreover, you can elevate your brochure design by using the right assets that communicate effectively with your audience. Tridimensi offers premium 3D visual assets that bring brochures to life, making them more engaging and impactful.
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