How to Estimate 3D Billboard Cost for Your Next Campaign

3D billboards have redefined outdoor advertising. With their stunning visual illusions and immersive impact, these larger-than-life displays are captivating audiences across Asia, Europe, and the Americas. But the big question for brands and marketers remains: how much does a 3D billboard cost in 2025?

In this article, we break down the total investment involved in launching a 3D billboard campaign that covers animation production, LED screen rental, technical setup, and geographic pricing. This guide will help you budget wisely.

Key Takeaways

• 3D billboard cost varies by animation, rental, and location.
• Campaigns may cost $20K–$300K based on scope.
• Smart budgeting boosts ROI and audience brand engagement.

What Affects the 3D Billboard Cost?

When it comes to the cost of a 3D billboard campaign, it depends on several factors as outlined below!

1. 3D Animation Production

This is the heart of any 3D billboard ad. Creating content that “jumps out” to viewers requires advanced animation skills and optical illusion design. Here’s the estimated cost of the production.

• Creative concept development: $2,000–$10,000.
• 3D modeling and animation: $5,000–$30,000+ depending on complexity.
• Rendering and VFX: adds another 10–20% to the animation cost.

Beyond that, higher-end 3D animations with realistic physics, dynamic lighting, and interactivity can raise production costs above $50,000.

Also Read: 10 Best Chrome Extensions for Designers to Boost Workflow

2. LED Billboard Rental

You’ll need a high-resolution LED display to showcase your animation. Key factors here include screen size, pixel pitch, and location.

• Standard billboard (10m x 5m): $800–$2,500/day in major cities.
• Premium locations like Times Square or Shibuya: $5,000–$25,000/day.
• Longer bookings (weekly/monthly) typically come with discounts.

Note that LED screens supporting 3D illusions must offer fine pixel pitch (P3.9 or smaller) and brightness over 5,000 nits adding to the cost.

3. Campaign Duration

Most billboard providers offer pricing based on:

• Daily: high but flexible.
• Weekly: more economical for 7–14 day campaigns.
• Monthly: ideal for major brand pushes or seasonal ads.

4. Technical Setup

Custom LED configuration for the 3D illusion (L-shaped or curved screens)

• Hardware and software syncing.
• Content calibration, installation, and testing.

These technical services can cost an additional $1,000 to $10,000+ depending on screen complexity.

Regional Price Estimates for 3D Billboards

Besides production and rental, a 3D digital billboard cost varies greatly by location. Factors like screen availability, city demand, and audience size all influence pricing. For instance, Times Square rates are far higher than those in Jakarta or Berlin. Below is a regional breakdown to help you plan more accurately.

1. Asia (e.g., Seoul, Jakarta, Tokyo)

Asia is home to some of the most iconic 3D billboards (like Seoul’s “wave” display). Competitive pricing and tech availability make it a hub for innovation.

• Production: $8,000–$20,000.
• Rental: $500–$1,500/day.
• Total campaign cost (2 weeks): $18,000–$40,000.

Also Read: Mastering 3D Modeling for Games: From Beginning to End

2. Europe (e.g., London, Berlin)

European cities charge higher for screen real estate, but access to premium creative agencies helps offset risks.

• Production: $10,000–$30,000.
• Rental: $1,000–$3,000/day.
• Total cost (2 weeks): $25,000–$60,000.

3. North America (e.g., NYC, LA)

In NYC, for instance, LED screens with anamorphic potential are in high demand. There’s massive ROI for brands targeting dense urban populations.

• Production: $15,000–$50,000+.
• Rental (Times Square): $10,000–$25,000/day.
• Total campaign: $50,000–$300,000+.

Real-World Examples

To better understand how brands invest in 3D billboard campaigns, let’s look at real-world examples. Below are two standout campaigns worth noting!

1. Balenciaga x Fortnite (Times Square)

High-impact short-term campaign with gaming-style 3D animation. Estimated cost: $200,000+.

2. Samsung Galaxy (Seoul)

3D wave animation on a custom L-shaped screen. Likely budget: $80,000–$150,000.

The two campaigns above reveal how brands combine content creativity with screen placement strategy to maximize viewer engagement.

Also Read: The 15+ Best 3D Movies That Redefined Visual Storytelling

Additional Costs to Consider

Aside from the core expenses, don’t overlook:

• Agency fees: $5,000–$20,000 (if outsourced).
• IP licensing (for branded characters or music).
• Power and maintenance: $100–$500/day depending on size.
• Permits (especially in regulated zones).

Is It Worth the Cost? ROI Considerations

While the 3D billboard cost can be significant, the ROI is equally impressive when used correctly. Benefits include:

• Viral potential: viewers often share 3D ads on social media, which can boost reach without additional spending.
• High retention: 3D visuals are more memorable than static OOH formats.
• Brand differentiation: position your brand as innovative and premium.

According to data from BrandXR, engagement on 3D ads is 35-40% higher than standard billboard content.

Also Read: 2D vs 3D Games Explained: Gameplay, Visuals, and Development

Balance Cost with Impact in Your Next 3D Billboard Campaign

So, how much does a 3D billboard cost? The answer depends on the region, duration, and animation detail. To help reduce production time and budget, consider using ready 3D assets for billboard campaigns by Tridimensi. These assets deliver high-impact visuals while keeping your creative process efficient.

Additionally, Tridimensi offers a standard commercial license for commercial use without resale restrictions. You can modify assets for websites, marketing, or branding with royalty-free. It lets you manage the 3D billboard cost more effectively without compromising on quality. So, start building your campaigns with our 3D-ready assets!